LogoSTROKE
Est. 2012 · New York
Overhead macro photograph of wet sumi ink glistening on cotton washi paper, brush resting at frame edge still loaded with ink, shallow depth of field revealing paper fibers

Sumi on Washi · 2026

Scroll
Yuki
Tanaka

Calligrapher · New York

28Accolades
Communication Arts·Vogue Italia·Cartier·Awwwards SOTD·LVMH·The New Yorker·D&AD Pencil·Condé Nast·Communication Arts·Vogue Italia·Cartier·Awwwards SOTD·LVMH·The New Yorker·D&AD Pencil·Condé Nast·
Hermès Paris·Type Directors Club·Monocle·Tiffany & Co.·FWA Award·Wallpaper*·Louis Vuitton·AIGA Medal·Hermès Paris·Type Directors Club·Monocle·Tiffany & Co.·FWA Award·Wallpaper*·Louis Vuitton·AIGA Medal·
The Practice
01 — Method

One irreversible stroke.

There is no undo in calligraphy. The brush touches paper and a decision is made — the same decision that took ten thousand practice sheets to be ready for.

Paper as collaborator.

Handmade washi from Echizen, cotton rag from Fabriano, bark paper from Bhutan. Each surface changes the ink, changes the letter, changes the meaning.

Ink ground by hand.

Sumi ink sticks ground on a slate inkstone with cold water. The process takes twenty minutes and cannot be rushed. The quality of attention enters the ink.

Selected Work02 — Recognition
Close-up of elegant hand-lettered italic script spelling Vogue in rich black sumi ink on cream cotton paper, fine hairline strokes visible under studio lighting
2024
01
Communication Arts — Typography Annual
Vogue Italia
Editorial Masthead

A masthead hand-lettered across three sessions, the final stroke decided in forty seconds of absolute stillness. The editors saw it and asked for nothing changed.

Project 01 of 03
Stack of cream envelopes with hand-lettered addresses in expressive calligraphic script, gold wax seal visible, shallow depth of field on cotton paper texture
2023
02
D&AD Yellow Pencil · Crafts in Writing
Cartier Paris
Invitation Suite · 300 Guests

Each envelope addressed by hand. The ink mixed from a private formula — blacker than standard sumi, with a subtle sheen that catches candlelight. No two identical.

Project 02 of 03
Macro photograph of a single confident brushstroke forming an abstract monogram on thick handmade paper, ink still wet with visible sheen under directional studio light
2022
03
AIGA Medal — Excellence in Design
LVMH — Brand Identity
Bespoke Logotype

Fourteen months. Forty-seven iterations. The final logotype drawn once, without lifting the brush. The legal team insisted on a backup; we delivered the original.

Project 03 of 03
Begin a Conversation03 — Commission
Commission a Piece

Every commission

begins with a word.

Studio at a glance
14Years in practice
28International accolades
340+Commissions completed
3Clients accepted per month

Not ready to commission? The Studio Lookbook collects twelve years of work, process notes, and the thinking behind each piece.

48 pages. Curated PDF. No charge.